Ep. 31 Experts in the Field: Branding benefits - how can farms optimise their IP?

The Farms, Estates & Rural Land team at Foot Anstey bring you the next episode of the firm's popular podcast series which provide insights and practical advice on important issues for agriculture and rural business.

In a time when farmers are struggling financially and consumers are increasingly valuing local produce, farming businesses need to develop and protect their brand identities to make the most of their unique place in the market.

In our latest episode, Partner and Head of the Farms, Estates and Rural Land team, Edward Venmore is joined by Partner and Head of Intellectual Property, Ben Travers and Anna Byles, Senior Consultant at KOR Communications to discuss how intellectual property rights can be best utilised in the context of farms and rural land as well as the importance of reputation management.

Useful resources

• Supporting article: Farming businesses need to take back the power of brand | Foot Anstey

• Find out more about: KOR Communications

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